Cathy GoodwinCan you be professional and still have a personality?Solopreneurs have to ask themselves this question.Nov 11Nov 11
Cathy GoodwinHow the characters in your selling story can kill the saleOne of the biggest mistakes you can make with business stories is to focus on the word “stories” and not on the word “business.”Nov 9Nov 9
Cathy GoodwinMy Process for Writing Nonfiction BooksHint: Do most of the work before you write the book!Nov 1Nov 1
Cathy GoodwininStartup StashUse a Story to Reach Your Business IntuitionBusiness owners (especially entrepreneurs) rely heavily on their intuition…but it’s often hard to realize where your advice is coming from.Oct 24Oct 24
Cathy GoodwinCreate stronger copy by telling stories and choosing your wordsWhy is most of the copy we see as limp as a wet noodle?Oct 22Oct 22
Cathy GoodwinWhat does that word really mean? Find out before you use it.So today I got an email from someone admonishing business owners not to use “platitudes” in our copy.Oct 211Oct 211
Cathy GoodwinThis is the wrong way to research your copywriting.You come across as needy and you get bad information.Oct 20Oct 20
Cathy GoodwinWhy Business Plans Usually Do Nothing for our BusinessWhen I was new to the world of business, I attended a workshop that focused on planning as the answer to what ails you in business.Oct 7Oct 7