Cathy Goodwin – Medium

Cathy Goodwin

Do your clients expect you to deliver magic?

Well, sometimes you can give them an experience that feels magic.

1d ago

Do your clients expect you to deliver magic?

1d ago

Which way to niche: broad or narrow?

Marianne’s getting ready to pivot from a corporate job to a business. She’s got a degree in social work as well as business training. She’s…

3d ago

Which way to niche: broad or narrow?

3d ago

Storytelling: Your New Business Planning Tool

Recently I came across an article about how authors write novels. Some authors write by micro-planning, chapter by chapter, and scene by…

6d ago

Storytelling: Your New Business Planning Tool

6d ago

Why can’t they do it themselves?

When you compete with your clients’ option to DIY.

Dec 9

Why can’t they do it themselves?

Dec 9

Why your business story does not have a fairy godmother, wizard, or genie in a bottle

There’s no room for magic in a business story!

Dec 4

Why your business story does not have a fairy godmother, wizard, or genie in a bottle

Dec 4

Has this been on your ‘TO-DO” list too long?

Doesn’t it seem as though some things linger forever on your “To Do” list? Some things are so easy to put aside…like dusting the…

Dec 2

Has this been on your ‘TO-DO” list too long?

Dec 2

Getting a fresh perspective on what you offer

One of my favorite business activities is working with business owners who are transforming the lives of their clients. When we work on the…

Nov 30

Getting a fresh perspective on what you offer

Nov 30

Why your clients will enjoy being featured in a case study (even if you’re not a big company)

Business owners often consider writing case studies but get stuck on one concern: “Won’t it bother my clients if I create a case study…

Nov 27

Why your clients will enjoy being featured in a case study (even if you’re not a big company)

Nov 27

Can you be professional and still have a personality?

Solopreneurs have to ask themselves this question.

Nov 11

Can you be professional and still have a personality?

Nov 11

How the characters in your selling story can kill the sale

One of the biggest mistakes you can make with business stories is to focus on the word “stories” and not on the word “business.”

Nov 9

How the characters in your selling story can kill the sale

Nov 9

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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