Cathy Goodwin – Medium

Cathy Goodwin

Do your clients see you as a selfish money-grubber?

Tell them how you help them solve problems — not who you are.

6d ago

Do your clients see you as a selfish money-grubber?

6d ago

Marketing by Teaching What You Know

If you’ve been a member of my community, you know that small businesses have to brand differently from the big guys — especially if the…

Jan 9

Marketing by Teaching What You Know

Jan 9

Small business? Solopreneur? You can’t brand like a beer company.

Brand your business when the brand is YOU.

Jan 8

Jan 8

Get to the point! Attract the best followers for the content you create.

Recently I got an article in my mailbox with a really strong title: “The Biggest Mistake I Made When Started on This Platform.” As usual…

Dec 30, 2024

Get to the point! Attract the best followers for the content you create.

Dec 30, 2024

Do your clients expect you to deliver magic?

Well, sometimes you can give them an experience that feels magic.

Dec 19, 2024

Do your clients expect you to deliver magic?

Dec 19, 2024

Which way to niche: broad or narrow?

Marianne’s getting ready to pivot from a corporate job to a business. She’s got a degree in social work as well as business training. She’s…

Dec 17, 2024

Which way to niche: broad or narrow?

Dec 17, 2024

Storytelling: Your New Business Planning Tool

Recently I came across an article about how authors write novels. Some authors write by micro-planning, chapter by chapter, and scene by…

Dec 14, 2024

Storytelling: Your New Business Planning Tool

Dec 14, 2024

Why can’t they do it themselves?

When you compete with your clients’ option to DIY.

Dec 9, 2024

Why can’t they do it themselves?

Dec 9, 2024

Why your business story does not have a fairy godmother, wizard, or genie in a bottle

There’s no room for magic in a business story!

Dec 4, 2024

Why your business story does not have a fairy godmother, wizard, or genie in a bottle

Dec 4, 2024

Has this been on your ‘TO-DO” list too long?

Doesn’t it seem as though some things linger forever on your “To Do” list? Some things are so easy to put aside…like dusting the…

Dec 2, 2024

Has this been on your ‘TO-DO” list too long?

Dec 2, 2024

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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