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Cathy Goodwin

Elevator speech? No — elevator story!

Elevator speeches can be boring: “You know how stressed-out people get when they are changing careers? Well, I have a three-step system …”

Mar 17

Elevator speech? No — elevator story!

Mar 17

From Story To Sale: Growing a Business with Connections

A Podcast Interview with Angela Wills

Mar 8

From Story To Sale: Growing a Business with Connections

Mar 8

Why “Just tell a story to show who you are” is lousy advice

Why telling a fish story will get you in trouble.

Feb 28

Why “Just tell a story to show who you are” is lousy advice

Feb 28

Hiring someone to pitch you as a podcast guest

Did you hire someone to pitch you as a podcast guest? Check them out and see what they’re sending!

Jan 24

Hiring someone to pitch you as a podcast guest

Jan 24

Do your clients see you as a selfish money-grubber?

Tell them how you help them solve problems — not who you are.

Jan 15

Do your clients see you as a selfish money-grubber?

Jan 15

Marketing by Teaching What You Know

If you’ve been a member of my community, you know that small businesses have to brand differently from the big guys — especially if the…

Jan 9

Marketing by Teaching What You Know

Jan 9

Small business? Solopreneur? You can’t brand like a beer company.

Brand your business when the brand is YOU.

Jan 8

Jan 8

Get to the point! Attract the best followers for the content you create.

Recently I got an article in my mailbox with a really strong title: “The Biggest Mistake I Made When Started on This Platform.” As usual…

Dec 30, 2024

Get to the point! Attract the best followers for the content you create.

Dec 30, 2024

Do your clients expect you to deliver magic?

Well, sometimes you can give them an experience that feels magic.

Dec 19, 2024

Do your clients expect you to deliver magic?

Dec 19, 2024

Which way to niche: broad or narrow?

Marianne’s getting ready to pivot from a corporate job to a business. She’s got a degree in social work as well as business training. She’s…

Dec 17, 2024

Which way to niche: broad or narrow?

Dec 17, 2024

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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