Cathy Goodwin – Medium

Cathy Goodwin

Cathy Goodwin

Can you be professional and still have a personality?

Solopreneurs have to ask themselves this question.

Nov 11

Can you be professional and still have a personality?

Nov 11

Cathy Goodwin

How the characters in your selling story can kill the sale

One of the biggest mistakes you can make with business stories is to focus on the word “stories” and not on the word “business.”

Nov 9

How the characters in your selling story can kill the sale

Nov 9

Cathy Goodwin

About Page Copywriting With Storytelling

Sell yourself by telling stories.

Nov 2

About Page Copywriting With Storytelling

Nov 2

Cathy Goodwin

My Process for Writing Nonfiction Books

Hint: Do most of the work before you write the book!

Nov 1

My Process for Writing Nonfiction Books

Nov 1

Cathy Goodwin
in
Startup Stash

Use a Story to Reach Your Business Intuition

Business owners (especially entrepreneurs) rely heavily on their intuition…but it’s often hard to realize where your advice is coming from.

Oct 24

Use a Story to Reach Your Business Intuition

Oct 24

Cathy Goodwin

Create stronger copy by telling stories and choosing your words

Why is most of the copy we see as limp as a wet noodle?

Oct 22

Create stronger copy by telling stories and choosing your words

Oct 22

Cathy Goodwin

What does that word really mean? Find out before you use it.

So today I got an email from someone admonishing business owners not to use “platitudes” in our copy.

Oct 21

What does that word really mean? Find out before you use it.

Oct 21

Cathy Goodwin

This is the wrong way to research your copywriting.

You come across as needy and you get bad information.

Oct 20

This is the wrong way to research your copywriting.

Oct 20

Cathy Goodwin

Why Business Plans Usually Do Nothing for our Business

When I was new to the world of business, I attended a workshop that focused on planning as the answer to what ails you in business.

Oct 7

Why Business Plans Usually Do Nothing for our Business

Oct 7

Cathy Goodwin

Position yourself as an expert.

The secret is in the content.

Sep 27

Position yourself as an expert.

Sep 27

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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