10 Copywriting Tips I Learned From My Cats

Photo by Jasmin Schuler on Unsplash.

Disclaimer: This article is based on my own cats. Yours may be different.

Copy refers to the words on a sales page or advertisement. Copywriting refers to creating the message and writing up the actual words.

1. Walk on the edge and take some risks.

My cats balance precariously on narrow ledges. They leap to the top of the refrigerator or the cabinet. Often I never know how they got up and how they get down. They just appear.

Good copy calls for walking on the edge. The best copywriters say, “Take risks! Dare to offend!”

But, like cats, the best copywriters know how far they can go. They rarely get stuck out on a limb with no way to get down.

Some top copywriters go over the edge on their own websites, using colorful language (think Tony Soprano) and graphic images. They’re expert climbers who learned all the tricks before most of us opened our first web site. And they know their audiences very, very well.

2. Look like you’re having fun.

It’s no accident that we say a happy person looks like a cat who swallowed the canary. Ever meet a cat who needs a Life Coach to find the purr-fect life? Cats look very pleased with themselves, whether snoozing…