10 Surprising Ways Your Copywriter Adds To Your Bottom Line

Many business owners wonder, “Why bother hiring a copywriter? I’ve got a designer who can do anything. I can write my own words.”

The truth is … you get a lot more when you hire a real copywriter. I’m not talking about the rent-a-writers on Craigslist who charge as little as $30 an hour. But when you hire a professional you get a whole business makeover system.

(1) Make your website irresistible to your target market…and take the hassle out of the process.

The truth is, a website makeover feels like moving. Having just completed a move within Philadelphia, I still feel overwhelmed. When I made decisions myself (like choosing a moving company) I ended up with a mess. When I relied on experienced people who do this every day (like my amazing real estate agent and the fix-it guy from TaskRabbit), things went smoothly.

I’ve moved more than most people (and even wrote a book about it), but I don’t move every day. But I do work on websites, sales letters, storytelling, and content creation just about every single day (even my birthday and holidays unless I’m officially on vacation). So I can guide clients smoothly through the process. I can choose website resources, but I’m bribing a friend to help me decorate my new place.