3 most asked questions about marketing
Solopreneurs and small business owners ask these marketing questions most often.
People sometimes ask me, “What are the most common questions you get in the Strategic Intensive session?”
So here are 3 questions people ask…and the questions I sometimes ask in return. The idea is to stir up your thinking and get a new angle on marketing.
1 — What’s wrong with my story?
“There’s something that doesn’t feel right.” And maybe it’s not right.
Are you trying to present yourself as an expert from a heart-warming “here’s who I am” story? That’s nice but it may not be a selling story.
Are you telling a story that has nothing to do with anything in your business?
Do you have a plain vanilla “how I got here” story? Is it communicating why you’re passionate about your activities?
Are you telling this story because “people need to know this about you?” And are you scaring them off with a hard luck story?
Are you missing the main ingredient in your selling story?
2 — How can I position myself better?
2 parts of positioning: showing what you do and showing how you do it better that the…
