3 Content Creation Trends That Will Be Critical To Small Business Success

For small, service-based businesses, these trends will change the marketing landscape in 2021 and beyond.

Image by FORTYTWO on Unsplash.

This morning I attended a networking event that got me thinking. We were invited to comment on a discussion question: What are the top 3 trends in your industry?

My first thought was, “I have no idea.”

But I quickly realized these 3 trends have become essential for small businesses and solopreneurs who provide services to their clients.

(1) Digital marketing is all about creating content…and storytelling has become the most important component of your online marketing.

Clickbait is dead. Effective content doesn’t call attention to itself. It’s professional and conversational.

We are also seeing trends with storytelling. People don’t want to hear those old heart-breaking, “make me seem ulnerable,” rags-to-riches stories.

They don’t want to hear how you messed up. They want you to come from strength.

(2) More and more business owners are showing up with…