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3 Copywriting Superpowers You Can Use To Make More Sales
How to claim these superpowers to tell better stories and write better copy.
Do you ever play the party game, “Imagine that you could have just one superpower…”
Let’s have some fun with this.
Let’s tell a story about using your superpowers to write better copy. We’ll focus on 3 of the most highly desired superpowers: invisibility, time travel and telepathy.
Superpower 1- Become invisible
Think about what happens when you watch a suspenseful movie. You get so caught up in the story you forget it’s not real. Someone gets hurt and you think, “Oh no — I really liked him!”
If you’re really caught up in the action, you don’t think, “Oh, it’s just ketchup and sound effects. Big deal.”
That’s the kind of invisibility you need when you write copy.
Alternatively, think about a time you listened to a speaker. A fellow attendee asks, “Wasn’t the speaker wearing a great outfit?” You reply, “I didn’t notice. I was so blown away by her message.
