Member-only story
3 Myths About Storytelling That Most People Believe Are True
Storytelling is a fun topic and frankly, it’s “hot” right now. Everyone’s advising you to tell stories. In fact, I suspect that anyone who gets stuck writing a 10-point list article will be tempted to throw in “Tell a story!” for item #7. It works for any topic.
But you’ll also find many misperceptions of storytelling — BS facts that almost everybody believes.
Here are 3 of my favorites:
BS Fact #1: You should tell your story even when you don’t have a story to tell.
One company offers a really valuable online service, with free tutorials and updates on a critical topic.
But you’d never know it from their story: “When we started, we didn’t have the resources we needed. So I created them. And now, ten years later…”
At this point, the founder’s story has become irrelevant. Lots of websites offer resources that were missing ten years ago.
Why not tell us how he has made the lives of business owners 1000x easier with the tools he promotes? Or why not give us a mini-case study of someone who was completely stuck till they used one of these resources?
