3 Places Where Your Copywriting Should NOT Get Creative

Cathy Goodwin
3 min readMay 19

Copywriting sometimes means keeping things simple and remembering clarity beats persuasion any day of the week.

Image by Laura Adai on Unsplash.

Did you ever hear the advice:

“When you introduce yourself, don’t say I’m a life coach,” or “I’m a massage therapist,” or, “I do aromatherapy.: Say, “I help business executives deal with stress.”

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com