3 Places Where Your Copywriting Should NOT Get Creative

Copywriting sometimes means keeping things simple and remembering clarity beats persuasion any day of the week.

Image by Laura Adai on Unsplash.

Did you ever hear the advice:

“When you introduce yourself, don’t say I’m a life coach,” or “I’m a massage therapist,” or, “I do aromatherapy.: Say, “I help business executives deal with stress.”