3 Reasons NOT To Find Your “Why” (And One Time When It Makes Sense)

Cathy Goodwin
3 min readMar 25, 2023

Another piece of content creation advice you can safely ignore.

Modified from image by Kari Shea on Unsplash.

"Find your why," they said. "People don't buy you. They buy your why."

Frankly, I've never gotten this. I buy competence and skill. I buy problem-solving.

I don't know the "why" of anyone I work with...designer, tax preparer, financial…

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com