They’re successful business owners — so why are they precisely the wrong people to give you advice?

Cathy Goodwin
2 min readApr 23, 2023
Image by Icons8 Team on Unsplash

You’re running a small business and you’re stuck. Not enough clients. Not enough business.

So you’re tempted to seek advice from someone who’s more successful. Maybe you’ll even pay them to help.

If you’re like most of my clients (and me, too) you’ll be disappointed.

(1) The world has changed since they opened their doors for business.

One example I like to use: At one time you could hold live classes in places like the Learning Annex. Your class would get listed in a bulletin and, if you had a captivating title and topic, you’d attract an audience. You could also speak in bookstores and coffee shops. You might hold events in your living room.

I know many people who got started with these strategies. They’ve done well. But those opportunities aren’t available today. If they were starting now they’d be doing something else.

(2) They have a secret resource that’s not available to you.

A life coach (call her “Marina”) bragged that she started her business without a website or a lead magnet. She was telling the truth.



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.