3 Surprising Lessons from Prospects Who Say No To You

Entrepreneurs gain valuable insights from prospects who rejected them.

Based on a photo by Jude Beck on Unsplash.

Melissa, an executive coach, had been talking to a medium-size company about their new training program. The company was looking for someone to coach six executives and run a weekend retreat.

Melissa spent a lot of time with Jack, the vice president who would be the…