3 things I hate about most webinars
Online marketing can be painful.
The new phase is to call them master classes or workshops…anything but webinars.
But that’s what they are. If you attend a webinar you assume you’re going to be sold. And I’ve never attended anything free that didn’t include sales.
After all, why should it? We’re not presenting these things because we can’t think of any other way to use our time. We’re marketing, which means we’re paving the way for easier selling.
So let’s stop pretending. Anything free is going to come with a Call to Action for something, even if it’s just a signup for somebody’s ezine. If we create warm-and-fuzzies, we hope to transfer that feeling towards us — the marketer. And at a webinar, our listeners hope to get at least a sliver of knowledge we can use, preferably tomorrow.
But here are the 3 things I hate most about most webinars.
1 — They take too long to start.
I usually cut out after 15 to 20 minutes of fluff. Introducing yourself. Talking about your background. Introducing people on the call. (There’s always 3 people from Texas. You know who you are.) Explaining that this isn’t a quick fix for your problems. Reiterating how this is SO valuable that your life (or at least your…
