3 Tips To Strengthen Your Copywriting By Using Numbers

Numbers make your content more concrete and credible.

Photo by Susan Holt Simpson on Unsplash.

Copywriting almost always gets better results when you can use numbers. Think of saying, “We get the job done faster,” versus, “We used to spend 40 hours a week on this task; now we finish in 10!

Numbers paint word pictures. It’s hard to see a number without imagining a stack of blocks or sticks.

Here are 3 tips on how to present numbers You’ll need to test because not all markets respond the same way.

(1) Use aggregated numbers to communicate value.

Let’s say your service offers 3 calls a month. You can set it up as a quarterly program and promise 9 calls over three months. It’s the same number. To many people, though, the larger number communicates more value.

I’ve gotten positive results with this technique in my 90-day project completion program.

(2) Use smaller numbers when you’re writing about client effort.

Have you ever broken down a large task into segments of 15 minutes or less? The job immediately feels more do-able.