3 Ways To Add The “You” To Your Online Presence

In this post, let’s look at three components of your online presence — and they’re all communicated through copywriting.

We start with personality — often the missing piece of the online marketing puzzle. Most online personalities show up in one of these three styles:

- “Outrageous, loud and over the top”

- “Up close and personal”

- “Just the facts, please!”

Are you identified by your style? Of course not. In fact, your off-line personality may be quite different. And within each style, you have infinite variations. “Up close and personal” can mean “girlie-girls going shoe-shopping,” “single mom with kids,” “guys night out,” or … you name it.

“Unlike your “real” personality, you create your online personality.” It’s really more like creating a character going onstage in a play.” Your personality may be your alter ego or may be just one part of your offline style.

Just to get clear, we’re not talking about the “personality” you studied in Psych 101, where you learned about the “Big 5” personality traits. You may have discussed the “state vs trait” question: which personality qualities are stable across situations, and what can vary? Can personality change over time?