3 Ways To Build Your Brand With Conversational Copy

Build your brand on storytelling before setting up your logo and tagline.

Photo from LinkedIn Sales Solutions on Unsplash.

I don’t think there’s one correct or precise style for writing copy. But there’s one cardinal rule. Don’t be boring, even if you’re writing for inventory analysts, bankers, accountants, and corporate attorneys.

“Be conversational” in copywriting means that your brand is doing the talking. The conversation you’d have at a bar with a few good friends might be appropriate to your audience … but the conversation usually takes a new turn when somebody’s paying you to do something.

When you brand with conversational copywriting, you build lasting relationships with your market. Here are 3 ways to make that happen.

(1) Bond with storytelling instead of style.

A few years ago, I was less than thrilled to get an email message, promising to send “all my contacts” an “adult” video … unless I immediately sent $1900 in bitcoin. The computer repair shop pointed out that it’s a phishing expedition; if they really had all my data, they’d threaten something worse.

I posted the story on Facebook and pondered what would happen if they really did send the video. It seems many people got the same message. We joked, half of them would realize my…