3 Ways To Strengthen Your Message With Stories

You’ve probably heard all the claims about storytelling. It’s been called the most essential business skill and the “new black” of branding.

But you’ve probably also heard that business storytelling isn’t the same as other kinds of storytelling. Business storytelling can be powerful, but power doesn’t operate just one way. You can have some pretty serious misfires…and some pretty awesome outcomes.

Sometimes it’s hard to think of stories, especially if you spend your days working with data and creating online content. You become better at the work you do, but you aren’t exercising your story muscles. So they’re not very strong when it’s time to share a story to build your brand.

It’s like working at a desk all week and then playing basketball or tennis on the weekend. You need to practice moving your body a new way.

Here are 3 ways to build your storytelling muscles, especially if you haven’t used them for a while.

(1) Tell life stories about you, your family, and interesting people you meet.

When I lived here in Philadelphia many years ago, our building had an elderly doorman who made the building a special place. I could…