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3 ways to win clients as a storyteller
For small business marketing, telling your story can be as important as creating your story.
Creating your story is just the first part of storytelling. You also need a way to tell your story.
As a business storyteller, your goal is to get listeners and readers involved in your story. They will see themselves in your story. They will want to jump in and join the story.
Or realize “this isn’t my story” and go elsewhere, saving you both some time.
Here are 3 tips for becoming a master storyteller.
(1) Start with a crisis.
What brought them to call you? What do they say when you talk on the phone? View the crisis through their eyes. It’s important not to impose your interpretation or judgment. A problem that seems small to you might seem huge — even insurmountable — to your clients.
A dog trainer might share this story opening:
Charlie walked in the front door of his beautiful new home after a long hard day at work…he was looking forward to a peaceful evening when he realized … half of the living room couch was gone. The dog had chewed it up.
