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3 Ways To Write Content To Captivate A Bored Audience (even if you’re not a copywriter)
3 min readMar 17, 2021
Think of converting your content from grainy black and white to sparkling color.
“I want to give my audience solid information. After all, that’s why they’re in my audience, right? They want to get something from what I send them.
“But let’s face it. Every audience these days is jaded, bored, exhausted, and overwhelmed. So everybody’s advising me to entertain, captivate and engage.”
Many business owners feel they’re being asked to taking an old-fashioned black and white television and demand, “Show up in color!”
The television just doesn’t have the tubes to do it. It’s hard-wired at the factory. Black and white is that television’s destiny.
But your copy doesn’t get built the same way. You aren’t hard-wired to write dull, boring prose. You can open the back, move things around, and — there it is! Your ideas just came alive in Living Color.
