3 ways you can use storytelling as a marketing tool
Think business storytelling is all about captivating your audience? The best business storytelling also helps you sell.
“They say I should be telling stories in my business. Frankly, it sounds ridiculous. I’m not about to open up and get vulnerable. Show me how to tell stories that SELL.”
Learn more about writing stories that lead to sales in this video home study course.
How Stories Help You Sell
Find your client’s backstory (also known as their baggage story)
“What’s really going on in my client’s mind? I’ve created an avatar and identified their demographics…but that’s not enough.”
When you begin working with a business coach or copywriter, you’ll probably be asked, “Who is your ideal client?”
3 qualities of a successful baggage story — this one is told by your clients, not you:
— Identifies the problem
— Identifies the obstacles: “Here’s why I can’t solve this myself”
— Shows what they tried: An important indicator of what they’re expecting from you — and what they’re afraid of.
