3 ways you can use storytelling as a marketing tool

Cathy Goodwin
4 min readMar 8, 2023

Think business storytelling is all about captivating your audience? The best business storytelling also helps you sell.

Image by Lukas Bieri on Pixabay

“They say I should be telling stories in my business. Frankly, it sounds ridiculous. I’m not about to open up and get vulnerable. Show me how to tell stories that SELL.”

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com