5 Common Frustrations About Web Design

“It looked different in the demo.”

True. Your website’s look depends a great deal on the images you supply. The demo site included vivid, professional photos and original artwork. Karen’s photos were smaller and not nearly as bright or sharply defined.

“Can you give me a site like my competitor’s?”

Sure. Looks like they paid substantially more than we’re quoting. You’ll also have to match the quality of their photos.

And you may not gain the same benefits from the site. For one thing, that competitor might be working from a different archetype. They may be a Celebrity while you’re an Educator. Click here to learn more about how archetypes affect your marketing.

To be perfectly honest, in my years of working with website makeovers, I’ve rarely met anyone who was happy with a website they copied. Let’s face it: your success won’t depend on having a form on the right versus the left of your page.

Ultimately, what matters is the strength of your promise and your credibility: does your audience value what you offer? Do they believe you can deliver? Does your site look reasonably professional, so you communicate that you mean business? Learn more about building credibility for your promise here.