Everything You’ve Been Told About Writing An About Page Is Wrong

If you’re like many business owners, you secretly suspect your About Page sucks. You wonder if it’s too braggy…too frivolous…too something. You wonder if you’ve left out the most important qualities that make you special.

It’s scary. I totally get that.

When I work with clients (including professional copywriters), we often start out eagerly on a website makeover. Everything seems to be moving smoothly… until we get to the About Page. Then everything comes to a halt.

In fact, people often hire a copywriter at the moment when they get stuck writing their About Page.

Why do so many people get stalled when they’re trying to write their About Page?

Because they’ve been advised to do these 5 things…which are actually mistakes.

5 Mistakes (And They’re Often Presented As “Advice” and “How-To” Tips)

A lot of well-meaning marketing coaches will advise you to do these five things. They sound good … till you dig deeper and understand how About Pages are supposed to work.

These mistakes don’t just drive away your best prospects. They make it harder for you to write the Page. They feed on fear: they encourage you to do the…