5 Reasons NOT To Brand Yourself As A Maverick, Renegade, Or Rebel (Even If You Are One)

OK, I’m not exactly conventional. So every so often a well-meaning advisor will say, “You describe yourself as a maverick. Why not build your brand on that?”

Actually, that is a very bad idea. But before I start, I know you’re going to tell me that some very successful people called (and still call) themselves…

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Cathy Goodwin

Cathy Goodwin

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com