5 Reasons NOT To Brand Yourself As A Maverick, Renegade, Or Rebel (Even If You Are One)

OK, I’m not exactly conventional. So every so often a well-meaning advisor will say, “You describe yourself as a maverick. Why not build your brand on that?”

Actually, that is a very bad idea. But before I start, I know you’re going to tell me that some very successful people called (and still call) themselves…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store