5 Small Copywriting Tweaks To Make A Big Impact On Your Results
For DIY Copywriters Who Want More Powerful Results
When I started to study copywriting, I assumed we’d make large, sweeping changes to transform the copy. I was surprised to see the impact of small changes. Now I tell my DIY clients: “Often when the copy seems hopeless, a twenty-minute fix can be all you need.”
Get started with these 5 tweaks as a checklist. and let me know how it works for you.
1 — Use the word “you.”
Don’t be afraid to turn sentences around to turn attention to the client.
Extra tip: As an exercise, take the copy you’ve written. Rewrite every sentence to begin with the word “you.” Variations (“you’re” and “your”) are ok.
Original: This course offers 3 tips to revise your home page.
Revised: “Your home page will get more clients when you use these 3 tips to revise your copy.”
Or: “With these 3 tips, your home page will begin drawing clients like bees to honey.”
OK, not bees to honey, but you get the idea.
2 — Use present tense wherever possible.
“You will enjoy” becomes “You enjoy.”
