5 Steps To A Successful Website Makeover For Your Small Business

Usually, when you’re stressed, the last thing you want to hear is, “Calm down.” Or, “Take a deep breath.” In fact, from what I’ve observed of serious fights on a bar floor or basketball court, those words seem to turn up the heat rather than defuse a dangerous situation.

But, alas, sometimes that’s what you most need to do … especially when you’ve just taken delivery of a new website.

Because taking delivery of a website, after you’ve viewed the drafts, is like getting engaged to someone you’ve been dating. Suddenly that person is yours. Saying “Yes, I take you to be my lawful spouse forever and ever,” feels different from saying, “Yes, let’s go to a concert next Saturday.”

And even though you’re talking to the same person, you notice things you never did before. Do I really want to live with this?

And now you walk in the door and … “OMG, what did I do this time? Is it too late to give it back? “

I’ve created websites and sales letters for many clients over the years. I write the copy and deliver lightly customized WordPress sites. And over time, I’ve learned that…