5 surprising ways your website makes you more productive

I have to admit I didn’t think of websites as productivity partners for a long time. When clients asked for website makeovers, we talked about style, message, and brand.

Then one day a client said, “Since we revised my website, I’m not on the phone as much. My clients sign up without asking for get-acquainted calls.”

Aha! She gained more time to use with current clients and even some fun activities to enrich her life.

What made this happen? She clarified her benefits and her process. And she added stories that communicated exactly who she was and why she’d be a joy to work with.

Here are just a few ways your website can be your biggest productivity partner.

Photo by Matt Ragland on Unsplash

(1) Screen potential clients so you attract those you want to work with (and let the rest disappear).

You send signals on several pages of your website. Your “Work With Me” or “Services” page sets up programs that show exactly what you do. Your prices signal a level of service (and an absence of prices might send signals too).