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5 Things I Learned About Copywriting From Being A Volunteer Tour Guide
On the list of 15 things you don’t know about me is the item, “I was a volunteer guide for historical tours in Philadelphia, sponsored by a group dedicated to preserving the city’s amazing landmarks. It was challenging.
Compared to guiding, teaching students in a university classroom (something most people do know about me) is a piece of cake.
When you’re guiding a group of people around the city, you have to find a way to hold their interest. Unlike college students, people on a tour can tune out anytime: there’s no final exam. They can even leave if they find something more interesting.
As a college professor, I never competed with noise and traffic. I didn’t have to remember not only just what to say, but also where to say it. If you take a wrong turn, your tour unravels, and so do you.
Commanding attention — whether with a tour group, a workshop or a class, is all about creating energy.
Reading from notes? Energy destroyed.
