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5 Things To Do Before You Build Your New Website For Your New Business
Quite a while back, I had a consultation with Teresa, a delightful new coach who wanted to do some marketing. She’d finished coach training. She joined a high-end mentoring program. Now she wanted a website.
Teresa wasn’t sure who her target market would be. She had picked up a few clients. But she wasn’t sure how they would define her market as she grew.
Pay attention to signals…
What stood out was something Teresa mentioned almost as an after-thought. “I invited a group of women to come to my house for a presentation. We had refreshments and we all had a good time. A couple of them might become clients.”
Now you have to understand that website copy coaching is one of my favorite things to do as a copywriter. So I was itching to get my hands on Teresa’s website, which existed as a very rough draft.
Signs she’s not ready for a website…
But because we dug into Teresa’s business model during the consultation, the truth was pretty obvious. Teresa wasn’t ready for a website.
In fact, her own highly-paid high-end mentor was probably advising her, “Before you get a website, go out and talk to prospects. Make sure you’ve got a market.”
