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5 Unexpected Ways A Simple Form Can Grow Your Business
I’ve never loved filling out forms. I associate forms with medical offices, government bureaucracy, DMV lines, and mortgage applications. In other words, the kinds of situations where you ask yourself, “Is this really worse than a root canal?”
When I’ve worked with other consultants as a client, I’m often faced with an intake form. More questions! I’d feel the familiar knot of dread: “Do I really have to do this?”
But to my surprise, when I worked with the best consultants, I actually enjoyed completing those firms. They asked me questions that forced me to think: what did I want a perfect day to look like? They insisted I look at the numbers.
In fact, by the time I arrived for my first appointment, I felt I’d already made progress.
That’s when I had an aha moment. Forms for consulting, copywriting, and coaching weren’t the same as the DMV forms. They weren’t just designed to get cookie-cutter information so we could be filed away in little slots.
These forms were designed to help the client and, not incidentally, support the consultant’s marketing.
Almost everyone asked a few core questions, like, “What’s your 3-year vision for your business?”
