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7 Questions Most Serious Professionals Ask About Website Marketing”
Coaches, consultants, entrereneurs, new service-based businesses: get a website that delivers your brand of clients.
Let’s face it: unless you’ve been laboring in the online marketing trenches for a few years, you most likely aren’t clear on what’s realistic for turnaround time, costs, and expectations.
For example, I’ve worked with lawyers, coaches, and financial planners who ended up waiting 6 months for a design or tech implementation that should have been a six-week project.
Here are the 7 questions most professionals ask about building a website that’s cost-effective, yet also delivers a strong message and attracts the clients you’d most like to work with.
(1) “Most of our clients come from referrals. Do we even need a website?”
“The CEO of a big company won’t be going through the website,” they say. They argue that spending significant funds on a website could be better applied elsewhere.
The truth is, prospects most likely will look at your website before they get serious about talking to you. The big-company CEO might delegate this chore, of course. But someone on the staff will almost certainly go there, often before calling for an appointment.
Often they’re not just…