7 surprising ways to turn your website into a productivity partner

You probably know your website is a showcase for your skills, a billboard for your business, and a compelling lead generator. But did you know that, with just a few easy tweaks, your website can become a partner in your productivity as you grow your business online?

Here are just a few ways your website can be your marketing assistant:

(1) Screen clients.

You send signals about the clients you work with in several places. Your “Work With Me” or “Services” page sets up programs that show exactly what you do. Your prices signal a level of service (and an absence of prices might send signals too).

(2) Save on one-to-one calls and meetings.

When your website tells your story and gives a glimpse into your personality, your clients feel they know you. They feel you’ve met before. Video and audio let them hear your voice.

(3) Gets you prepared for speaking engagements

Your speaking page can include your bio and speaking topics, as well as testimonials related to your speaking skills. Most meeting planners will visit your website before inviting you to speak and they’ll look for evidence that you can hold your own with a microphone.