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7 Tips To Tell Your Business Story To A Busy, Skeptical Audience
Everyone has a story, but not everyone knows how to tell that story.
“Behind every successful business is a good story.”
But that’s just the beginning. Many people do not realize that Walt Disney was a teller of tales, not a creator of stories.
These days as a marketer you’re trying to reach an audience that’s already feeling overwhelmed. More and more, they’ve also heard a lot of stories.
Starting with a good story — a story that supports your business strategy — is just the beginning. You have to communicate your story.
I’ve seen some compelling, suspenseful stories presented like paragraphs from a badly written college textbook. And I’ve seen good-enough stories presented so enthusiastically, the audience hung on every word — and remembered the speaker, too.
How does one become a good storyteller? What are small nuances that turn a story from so-so to suspenseful? What are must-have standards? What extremely positive examples must be taken as inspiration?
These 7 techniques will help you get started as you seek to tell stories that will get your audience to say, “Tell me more!”
