7 Tips To Tell Your Business Story To A Busy, Skeptical Audience

Everyone has a story, but not everyone knows how to tell that story.

(1) Make Your Story Come Alive.

Many writing courses emphasize the “Show, don’t tell” rule, especially in any kind of narrative writing. Your challenge is to help the reader feel they’re living an experience, not listening passively.

From Depositphotos.

(2) Don’t be too easy on your hero.

Unlike the classical “beginning, middle, and end” stories, marketing stories begin with a problem.

Image by Victoria Borodinova on Pixabay.

(3) Think like a mystery writer.

Fans of murder mysteries will recognize this pattern. Around page 240 the hero seems to solve the mystery. As a reader, you start to relax and wait for the fun part of wrapping everything up.

Image by Craig Whitehead on Unsplash.

(4) Replace “Get Personal” with “Relate To Your Audience.”

Recently a business owner told a rather long story about the insights she’d achieved at a yoga retreat in one of those five-figure cruises to a South Seas destination.

(5) Get your audience involved.

During a traditional theatre presentation, the actors rarely try to break the fourth wall. You can bring your audience into your business story with lines like, “Imagine you were looking over my shoulder.”

Image by Stella Di on Pixabay.

(6) Create empathetic characters.

There’s no stock formula for characters, beyond having a protagonist. An adversary

(7) Commit to your characters with dialogue.

If you want to work with moms of young children, make the hero a mom and give her some kids with carefully chosen ages and temperaments. Do you teach moms how to handle kids who resist parenting…help them get their angelic brilliant children into Ivy League schools?

Tell stories in a style that will match your brand.

Your brand evolves as your business grows. You’ll need to find new stories to match your new brand.

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com

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