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7 Things A Story Does Better Than Anything Else
Entrepreneurs find storytelling can be their critical marketing tool.
If you’re in a small business, you know your customers today are smarter than ever. They’re also easily bored. They have more choices (which often means they’re too confused to choose anything at all).
From a marketing standpoint, we know they’re also less tolerant of hype, sleaze, and “old-school” copywriting. They respond to scary headlines with scorn. They rarely believe that if they miss this one opportunity, they’ll be stuck forever in whatever their problem is.
Shane Snow is the CEO of Contently, a New York company that connects freelance journalists with corporate assignments. He argues that storytelling will be the biggest business skill of the next five years.
“Marketers are obsessed with storytelling,” he writes, “and conference panels on the subject lately have fewer empty seats than a Bieber concert.”
Content creation has become the most important tool for online marketers. And storytelling has become the most important tool for creating content.
Many business owners think of stories as a way to captivate their audience and hold their attention. But stories can do a lot more than that.
