7 Things A Story Does Better Than Anything Else

Entrepreneurs find storytelling can be their critical marketing tool.

Photo by Christina@wocintechchat.com on Unsplash

If you’re in a small business, you know your customers today are smarter than ever. They’re also easily bored. They have more choices (which often means they’re too confused to choose anything at all).

From a marketing standpoint, we know they’re also less tolerant of hype, sleaze, and…

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Cathy Goodwin

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com