Not sure how you got from there to here? Tell a connection story.
What were you doing before you started your business? If you were doing something that seems radically different from where you are now, you may wonder, “Will clients accept me in my new role?”
And how do I answer that all-too-common question, “How on earth did you end up doing…
Writing your headline? Think “storytelling” first.
Copywriters mostly agree on one thing: Headlines are important. You’ve probably heard that 7 (or 8, depending on who you read) out of 10 visitors will read your headline and skip the rest of the copy.
The purpose of the headline is to get…
Your secret research tool might be your sales letter.
My first ebook flopped because I didn’t do this.
I still remember the first time I wrote an ebook. The topic was “changing careers at midlife.” I didn’t pay any attention to features, benefits, or headlines. …
Content creation for small business owners and entrepreneurs who know who they are and don't want to be someone else’s dream.
Loni Love (now a television personality) was taking a stand-up comedy class It’s in Chapter 10 of her book, I Tried To Change So You Don’t Have To). Loni’s…
Copywriting tips to replace that tired old fish story.
Anita just got back from a family reunion. Everything went well, she said, except for that one uncle who shows up every time and tells the same story over and over again.
“A fish story — the one that got away…
Headlines are critical to your digital marketing success…but don’t let anyone tell you it’s rocker science.
Yes, headlines are critical to your copywriting success. Yes, changing a headline can dramatically transform your audience’s response to a landing page, blog post, or sales letter.
Entrepreneurship means preparing for growth before it happens.
Recently I was working with a client who had begun to experience more success than she had anticipated.
Of course, she was delighted. But she was surprised. She’d have to make major changes in order to continue moving forward on this path.
…
“Simplify your digital marketing by starting with a story.”
When I talk about using stories for strategy at network events, at least one person will say, “I don’t see how I can use storytelling in my business.”
Typically the speaker is an entrepreneur who is connected to money, such as…
Numbers make your content more concrete and credible.
Copywriting almost always gets better results when you can use numbers. Think of saying, “We get the job done faster,” versus, “We used to spend 40 hours a week on this task; now we finish in 10!
Numbers paint word pictures. …
Cathy Goodwin
Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com
