Cathy Goodwin – Medium

Cathy Goodwin

Getting a fresh perspective on what you offer

One of my favorite business activities is working with business owners who are transforming the lives of their clients. When we work on the…

1d ago

Getting a fresh perspective on what you offer

1d ago

Why your clients will enjoy being featured in a case study (even if you’re not a big company)

Business owners often consider writing case studies but get stuck on one concern: “Won’t it bother my clients if I create a case study…

4d ago

Why your clients will enjoy being featured in a case study (even if you’re not a big company)

4d ago

Can you be professional and still have a personality?

Solopreneurs have to ask themselves this question.

Nov 11

Can you be professional and still have a personality?

Nov 11

How the characters in your selling story can kill the sale

One of the biggest mistakes you can make with business stories is to focus on the word “stories” and not on the word “business.”

Nov 9

How the characters in your selling story can kill the sale

Nov 9

About Page Copywriting With Storytelling

Sell yourself by telling stories.

Nov 2

About Page Copywriting With Storytelling

Nov 2

My Process for Writing Nonfiction Books

Hint: Do most of the work before you write the book!

Nov 1

My Process for Writing Nonfiction Books

Nov 1

Published in
Startup Stash

Use a Story to Reach Your Business Intuition

Business owners (especially entrepreneurs) rely heavily on their intuition…but it’s often hard to realize where your advice is coming from.

Oct 24

Use a Story to Reach Your Business Intuition

Oct 24

Create stronger copy by telling stories and choosing your words

Why is most of the copy we see as limp as a wet noodle?

Oct 22

Create stronger copy by telling stories and choosing your words

Oct 22

What does that word really mean? Find out before you use it.

So today I got an email from someone admonishing business owners not to use “platitudes” in our copy.

Oct 21

What does that word really mean? Find out before you use it.

Oct 21

This is the wrong way to research your copywriting.

You come across as needy and you get bad information.

Oct 20

This is the wrong way to research your copywriting.

Oct 20

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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