Cathy GoodwinIntroducing yourself to your prospective clientsYou don’t have to begin with your origin story.5d ago5d ago
Cathy GoodwinMake your origin story more passionate!The purpose of an origin story is to show your audience one (or both) of two things.Sep 19Sep 19
Cathy GoodwinDoes your website story have a happy ending?Many business owners are influenced by the stories they tell themselves.Sep 14Sep 14
Cathy Goodwin“How are you doing” means “I am a robot”You answer the phone (thinking it is somebody else…or before the days when we had caller ID).Aug 19Aug 19
Cathy GoodwinWhy choose a copywriter for a marketing strategy session?I offer several opportunities for consultation with me, as well as copywriting and copy coaching.Aug 17Aug 17
Cathy GoodwinExactly why are you sharing that story?Lots of business owners have been advised, “Just tell a story. Any story.”Aug 15Aug 15
Cathy Goodwin3 most asked questions about marketingSolopreneurs and small business owners ask these marketing questions most often.Aug 14Aug 14
Cathy GoodwinWho’s the guide in your selling story?The way you describe yourself in your story will have a huge impact on whether it sells.Aug 1Aug 1
Cathy GoodwinThe cheerleader in your business storyMargo was a hero in Elaine’s story. Margo had a lot of trouble saving money. She lived paycheck to paycheck (and she worried about her job…Jul 26Jul 26