So now you’re ready to plan your next offer — a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan. Often the “next step” seems so obvious we can’t resist making it…

Before I understood the dynamics of storytelling, I followed the advice to “let people get to know you.” I’d just started my first website, which was focused on midlife career change. I had studied metaphors but wasn’t aware of the power of storytelling for business. Somewhere I picked up the…

Entrepreneurs benefit from writing case studies — and so do their clients. When business owners consider writing case studies, one concern they raise is, “Won’t it bother my clients if I create a case study around them?” Case studies can be so helpful to building your business…but you might fear…

A marketer I follow, Tara McMullin, recommended a podcast by Willa Paskin “How Storytelling Became A Product.” It’s an episode of the Decoder Ring podcast. Willa shows how storytelling went from being something people “just did” to becoming “ the thing.” It got me thinking. She opens with a story…

Business storytelling can be a powerful tool for entrepreneurship, especially for branding and business growth. But…is it everything? — Many years ago, I took my first copywriting course with Lorrie Morgan of Red Hot Copy. At the time I was living in a small town in New Mexico, so I had time and motivation to dive in and absorb everything. Wow. Copywriting was the greatest thing since sliced bread.

Content creation is critical to marketing, especially online. But if you hate what you do, you’ll never get it done. Instead of willpower, try this. I’ve always been fascinated by the motivation to exercise. That’s probably because I hated all my gym classes in high school and college, but became…

Midlife career change means you’re not always ready for a coach. Recently I got an email from someone I’d met at a networking meeting. She was looking for a new career and heard I did some consulting in this area. …

For establishing credibility, no message is better than a fake one. — There’s a new trend in LinkedIn Connections. You may have heard the expression, “Damned by faint praise.” As explained on this website, this expression means you gave someone a compliment in such a way that you communicate, “You really sucked at this.” For example, your new colleague doesn’t do his…

Website marketing calls for planning and strategy … and that means starting with your story. You’ve probably seen many lists of website mistakes. Here are 3 of the most common website marketing mistakes I’ve seen in the past year. Mistake #1: Your website tells the wrong story. I used to think the website was supposed to tell my…