Copywriting gets frustrating but stubbornly sitting at your desk won’t get you past a block. These 2 methods will.
Business owners often become frustrated with the process of copywriting (and copywriters, too!). Often this belief comes from a misconception about how the process works.
Anyone who’s written professionally knows that…
For entrepreneurial storytelling, “madeup” isn’t always the same as “deceptive.”
Can you use made-up stories to market your real business?
The short answer is “yes.” The longer answer is, “Only under certain conditions.”
You could argue that he’s not hurting anyone if he’s giving good information A surprising number of…
Big brands use lots of holiday stories…but small business marketing has to do something different.
One of the challenges of marketing a small service-based business is deciding how to incorporate a holiday season into your content, especially your copywriting. …
Build your brand for your small business with a compelling origin story.
Your origin story may not be the most important story you tell. But it’s one of the most requested.
You have many opportunities to build your brand and grow your audience with a strong origin story … and…
Entrepreneurs can use storytelling as a growth strategy by following these simple strategies.
I keep getting questions about origin stories, so I’m going to look at 3 popular origin stories. …
What were you doing before you started your business? If you were doing something that seems radically different from where you are now, you may wonder, “Will clients accept me in my new role?”
And how do I answer that all-too-common question, “How on earth did you end up doing…
Writing your headline? Think “storytelling” first.
Copywriters mostly agree on one thing: Headlines are important. You’ve probably heard that 7 (or 8, depending on who you read) out of 10 visitors will read your headline and skip the rest of the copy.
The purpose of the headline is to get…
Your secret research tool might be your sales letter.
My first ebook flopped because I didn’t do this.
I still remember the first time I wrote an ebook. The topic was “changing careers at midlife.” I didn’t pay any attention to features, benefits, or headlines. …
Content creation for small business owners and entrepreneurs who know who they are and don't want to be someone else’s dream.
Loni Love (now a television personality) was taking a stand-up comedy class It’s in Chapter 10 of her book, I Tried To Change So You Don’t Have To). Loni’s…
Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com
