Cathy GoodwinDecoding Consumer Perceptions: Are False Warning Signals Damaging Your Brand’s Image?I haven’t driven a car in years — you don’t need a car in big cities. But I remember the days … and days … of driving cross-country. The…3 min read·3 days ago----
Cathy GoodwininVenture2 storytelling hacks for standout brandingBranding for entrepreneurs is harder than branding for big companies.·3 min read·4 days ago--1--1
Cathy GoodwinHow those “Someday” projects slow down your productivity“Your writing project begins today.”2 min read·Apr 28, 2024--1--1
Cathy GoodwinCan a story ever be boring and useless?Storytelling won’t save your content creation if it’s boring or irrelevant.·2 min read·Apr 14, 2024----
Cathy GoodwinMake your content more interesting (even if you’re mostly teaching)Content can educate your readers without being dull.·2 min read·Apr 11, 2024----
Cathy GoodwinWhy complete that copywriting course?LinkedIn has a new feature. You get to answer a question. Answer three questions and you get a label. They invited me to answer this…·1 min read·Apr 10, 2024----
Cathy GoodwinGet Your Clients To Tell A Testimonial StoryA reader asks, “How can I get people to open up about their experiences? I want some good testimonials!”·3 min read·Apr 1, 2024----
Cathy GoodwinWhy your best mentor is not the best expert.Sometimes a beginner will do a better job for you, depending.·2 min read·Mar 29, 2024--1--1
Cathy GoodwininVentureBranding — Is it important for small business?Here’s how to think about small biz branding.·3 min read·Mar 27, 2024----