For entrepreneurial storytelling, “madeup” isn’t always the same as “deceptive.”

Image from Randlon on Pixabay

Can you use made-up stories to market your real business?

The short answer is “yes.” The longer answer is, “Only under certain conditions.”

(1) Jack shares stories about his “6-figure success.” Unfortunately, he’s barely running a 5-figure business.

You could argue that he’s not hurting anyone if he’s giving good information A surprising number of…

Not sure how you got from there to here? Tell a connection story.

What were you doing before you started your business? If you were doing something that seems radically different from where you are now, you may wonder, “Will clients accept me in my new role?”

And how do I answer that all-too-common question, “How on earth did you end up doing…

Cathy Goodwin

Helping entrepreneurs and independent professionals grow their businesses one story at a time.

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