Cathy GoodwinThe cheerleader in your business storyMargo was a hero in Elaine’s story. Margo had a lot of trouble saving money. She lived paycheck to paycheck (and she worried about her job…6h ago6h ago
Cathy GoodwinWho is the hero of your business story?When you put a business story together, you are the director of the script. You have to cast your characters so they will appeal to your…Jul 181Jul 181
Cathy GoodwinCritical Thinking: Getting past the flash and excitement to learn the truthMost people haven’t learned to think critically even if they have college degrees.Jun 29Jun 29
Cathy Goodwin“How to” is different from “How I did it”A how-to story doesn’t have to be dull.Jun 26Jun 26
Cathy Goodwin“I told all my stories! I have nothing left to say.”Can you reuse and repeat what they’ve seen before?Jun 21Jun 21
Cathy Goodwin“Why isn’t my story selling?”Everybody says you transform your business with a story. So why not yours?Jun 19Jun 19
Cathy GoodwinHow stories help explain what you doYou promise your clients a desirable outcome. But how do you explain what you offer?Jun 101Jun 101
Cathy GoodwinThe Challenge of Being RelatableDo people read your stories and admire you…or do they just think you’re weird?Jun 81Jun 81
Cathy GoodwinYour brand starts with your client’s backstoryIt’s the story your client tells — not your story.Jun 7Jun 7
Cathy GoodwinDo you have a brand story or a selling story?Storytelling for business means your story has a purpose. Otherwise, it doesn’t need to be told.May 30May 30