Cathy Goodwin – Medium

Cathy Goodwin

Decoding Consumer Perceptions: Are False Warning Signals Damaging Your Brand’s Image?

I haven’t driven a car in years — you don’t need a car in big cities. But I remember the days … and days … of driving cross-country. The…

3 min read2 days ago

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Cathy Goodwin
in
Venture

2 storytelling hacks for standout branding

Branding for entrepreneurs is harder than branding for big companies.

3 min read3 days ago

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2 storytelling hacks for standout branding

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Cathy Goodwin

How those “Someday” projects slow down your productivity

“Your writing project begins today.”

2 min read6 days ago

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How those “Someday” projects slow down your productivity

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Cathy Goodwin

Finding your niche with a story

Not your story — theirs.

1 min readApr 18, 2024

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Finding your niche with a story

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Cathy Goodwin

Can a story ever be boring and useless?

Storytelling won’t save your content creation if it’s boring or irrelevant.

2 min readApr 14, 2024

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Can a story ever be boring and useless?

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Cathy Goodwin

Make your content more interesting (even if you’re mostly teaching)

Content can educate your readers without being dull.

2 min readApr 11, 2024

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Make your content more interesting (even if you’re mostly teaching)

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Cathy Goodwin

Why complete that copywriting course?

LinkedIn has a new feature. You get to answer a question. Answer three questions and you get a label. They invited me to answer this…

1 min readApr 10, 2024

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Why complete that copywriting course?

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Cathy Goodwin

Get Your Clients To Tell A Testimonial Story

A reader asks, “How can I get people to open up about their experiences? I want some good testimonials!”

3 min readApr 1, 2024

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Get Your Clients To Tell A Testimonial Story

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Cathy Goodwin

Why your best mentor is not the best expert.

Sometimes a beginner will do a better job for you, depending.

2 min readMar 29, 2024

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Why your best mentor is not the best expert.

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Cathy Goodwin
in
Venture

Branding — Is it important for small business?

Here’s how to think about small biz branding.

3 min readMar 27, 2024

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Branding — Is it important for small business?

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Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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