Cathy GoodwinCan a story ever be boring and useless?Storytelling won’t save your content creation if it’s boring or irrelevant.·2 min read·Apr 14, 2024----
Cathy GoodwinMake your content more interesting (even if you’re mostly teaching)Content can educate your readers without being dull.·2 min read·Apr 11, 2024--1--1
Cathy GoodwinWhy complete that copywriting course?LinkedIn has a new feature. You get to answer a question. Answer three questions and you get a label. They invited me to answer this…·1 min read·Apr 10, 2024----
Cathy GoodwinGet Your Clients To Tell A Testimonial StoryA reader asks, “How can I get people to open up about their experiences? I want some good testimonials!”·3 min read·Apr 1, 2024----
Cathy GoodwinWhy your best mentor is not the best expert.Sometimes a beginner will do a better job for you, depending.·2 min read·Mar 29, 2024--1--1
Cathy GoodwininVentureBranding — Is it important for small business?Here’s how to think about small biz branding.·3 min read·Mar 27, 2024----
Cathy GoodwinShould you take that leap without a net?Or..look for a Plan B in there?·2 min read·Mar 24, 2024--1--1
Cathy GoodwinAre you a celebrity (or a fan) in your business?Taylor Swift is an unquestionable celebrity. I’ve avoided most of the hype, but I was reading an article with the admiring line, “She…·3 min read·Mar 19, 2024----
Cathy Goodwin3 ways to teach without being preachyWhen you replace assumptions with storytelling, people listen more.·4 min read·Mar 2, 2024--1--1