Cathy Goodwin – Medium

Cathy Goodwin

Why waste a perfectly good origin story?

Too many people explain their origins to satisfy people’s curiosity. Why not tell a story that answers the question….AND can be used for…

4d ago

Why waste a perfectly good origin story?

4d ago

When your personal story confuses your audience: Focus on credibility, not just connection

Today I got a message in my inbox from a marketer I admire-a true authority back when Medium was the place to be, and now he’s equally…

6d ago

When your personal story confuses your audience: Focus on credibility, not just connection

6d ago

Do Stories Make You Money? Here’s the Truth Behind Strategic Storytelling

We’ve all heard it: “Storytelling is powerful.”

Jun 27

Do Stories Make You Money? Here’s the Truth Behind Strategic Storytelling

Jun 27

Are You Giving Your Customers Half a Loaf? Why Piecemeal Marketing Doesn’t Work

Bill started a local book group connected to a coworking space. At first, it seemed like a great idea. But turnout was inconsistent. Some…

Jun 26

Are You Giving Your Customers Half a Loaf? Why Piecemeal Marketing Doesn’t Work

Jun 26

What I Learned from Rebuilding My Website

DIY can be troublesome but you own the result.

Jun 18

What I Learned from Rebuilding My Website

Jun 18

I almost never use my experience as a case study.

Years ago, when I was just getting started online, I signed up for a workshop from Christina Hills about building your own Wordpress…

Jun 12

I almost never use my experience as a case study.

Jun 12

I used to think story prompts were for lazy people…

I used to think writing prompts were for lazy people. Or incompetent people. Or morons.

Apr 29

I used to think story prompts were for lazy people…

Apr 29

Finding a prompt for a business story

Get people’s best stories (and your own) with these prompts

Apr 26

Finding a prompt for a business story

Apr 26

Two 94 year olds: one dementia, one healthy

People age at different rates. You have limited control over your own outcome.

Apr 20

Two 94 year olds: one dementia, one healthy

Apr 20

5 Common Frustrations About Web Design

“It looked different in the demo.”

Apr 7

5 Common Frustrations About Web Design

Apr 7

Cathy Goodwin

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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