Is business storytelling the best thing since sliced bread?
Business storytelling can be a powerful tool for entrepreneurship, especially for branding and business growth. But…is it everything? — Many years ago, I took my first copywriting course with Lorrie Morgan of Red Hot Copy. At the time I was living in a small town in New Mexico, so I had time and motivation to dive in and absorb everything. Wow. Copywriting was the greatest thing since sliced bread.