How To Get More Sales With A Story

A Copywriting Strategy To Demonstrate Your Value Without Being Sleazy

Adaped from Vladislav Babienko on Unsplash.

You’ve probably heard the classic “Tale of Two Young Men” Wall Street Journal story. Some consider it the greatest sales letter ever written. It sold $2 billion worth of WSJ subscriptions between 1975–2003. And it’s in almost everyone’s swipe file. For a good analysis, click here.