A Surprising Solution To The “Too Many Ideas” Problem For Entrepreneurs

Grow your business with ALL your ideas.

“I’ve got three business interests,” Sally said. “For one, I hold leadership workshops with Fortune 500 companies. Some women in those workshops have started asking me if I’d work with them one-on-one for coaching.

“And I’ve got a side hustle that’s related to personal growth and spirituality.”

Sally’s got the potential for a strong story.

Sally’s corporate workshops add credibility to her one-to-one coaching. In turn, her coaching experience establishes her deep understanding of the women who will attend her corporate workshop.

Her clients will most likely tell the story, “I heard Sally speak at an event with my company. I knew my company had already vetted her credentials: they’re very fussy about who they bring in. Sally seemed to read my mind when she talked about challenges facing women like me. She impressed me so much, I just had to hire her!”

But she faces three challenges:

… building a website that will encompass both market segments without confusing either one ;

… developing a core story that communicates how these businesses relate to one another