About Page Copywriting With Storytelling
Sell yourself by telling stories.
What happens when I get asked to edit content on a web page?
One thing I’ve learned is this: I get more questions, comments, and requests for review about the About Page than all the other pages put together.
I’ll bet you’re not surprised to hear that!
What is the purpose of your About Page?
It’s to answer the question: “Why should I hire you?”
Not, “What are you REALLY like?”
This is especially challenging if you have a business where YOU are the brand. You’re the one who’ll be supplying the service, not some faceless company. You are selling yourself.
So let’s cut to the chase.
“How will you make me more successful and more joyful?”
“What are the pains you will take away?”
Like staying up late to finish something, like your taxes or your website? Something physical, like carrying around extra pounds?
Make your point by telling a story. So begin your About Page by telling a story.
But … not the usual “How I won the third-grade spelling contest.” Or, “My biggest failure in life.” Or, “How I triumphed over an…
